Answer: Artificial intelligence (AI) has become a buzzword in the marketing world, and for good reason. With the rise of big data and the increasing complexity of consumer behavior, marketers are ...

You need a plan to tap into your market that’s based on real data, and a competitor analysis tool can get you started.

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

CINCINNATI — Kroger Co. here, the largest traditional supermarket chain in the United States, knows its customers — perhaps as well as the mom-and-pop operators who can greet their shoppers by name.

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

TechRadar Pro created this content as part of a paid partnership with Decodo. The content of this article is entirely independent and solely reflects the editorial opinion of TechRadar Pro. Marketing ...

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Kalshi, the world's largest prediction market, today announced a formal partnership with Barchart, a leading provider of ...

In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything ...

Marketers today know that data-driven initiatives can have a more granular, strategic impact than “spray and pray” methods of outreach or simply following their gut instincts ever could. For many, the ...