People who desperately want to change their entire lives but probably never will usually are afraid of the unknown.

In 2011, Patagonia faced the same pressure every retailer faces on Black Friday: maximize sales on the year’s biggest shopping day. Instead, they ran a full-page ad in the New York Times with a stark ...

It’s often said that people hate change, but that’s clearly not true – people are constantly trying to improve themselves and their situations. Multiple studies reveal that the desire for change seems ...

This wasn’t a clever marketing ploy. The ad directly urged customers to think twice before purchasing, to fix existing gear before replacing it, and to buy and sell second-hand. This was a real ...