When we persuade, we want to change opinions and behaviors in our favor. We also want to build positive feelings and relationships too. Research shows the best ways to do both!

Christmas is supposed to be a season full of joy. And sometimes, you have to be intentional about protecting that joy. One thing that instantly puts the spirit of the season at risk is comparison, ...

There are two broad strategies that people use to make choices. One method is to compare the options to each other and choose the best one. The other is to evaluate each option individually and then ...

Not too long ago, on a cold winter night, somewhere in America, there was a tween who wanted more screen time and a parent who said no. The tween in question was advocating vociferously for her right ...

Carlo Ancelotti has refused to make comparisons between his role at Real Madrid with Barcelona head coach Xaxi. Former Barcelona club captain and midfield icon Xavi announced on Saturday that he would ...