TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

In a world of glowy skin and “no-makeup makeup” looks, it’s trendy to embrace your natural features. Most tutorials teach you how to look like yourself, just with highlighted cheeks and lifted brows.

Who needs a UV Index of 10 when you can fake a sun-kissed glow at home? That’s what the TikTok-viral “toasty makeup” trend is all about — think bronzed skin, golden highlights, and lived-in eyeliner ...

Join Sonjdra Deluxe as she experiments with a freestyle makeup look inspired by sunset vibes! No rules, just pure creativity ...

I visited the best reviewed makeup artist in my city to test out some famous tik tok makeup hacks that have been going viral.Follow me on Instagram: @joudi_dBusiness Inquiries : ...