In this video I test the clean girl 2.0 makeup trend on my brown skin. I keep the base glowy and minimal with skin enhancer, concealer and a touch of powder, then add my favorite terracotta blush and ...

Clean girl makeup has taken over the beauty world, and for good reason, too. This minimalistic yet radiant look focuses on enhancing, rather than masking, your natural features. With a few, ...

Add Yahoo as a preferred source to see more of our stories on Google. According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...