Lu of Magalu, a virtual mascot-turned-celebrity in Brazil, earned over US$2.5 million in 2024, nearly 40 times more than the average human influencer. Backed by a team of 3D artists, programmers, and ...

Digital characters created using computer graphics software is given a personality and acts on social media platforms as if they are the influencers, hence giving birth to digital influencers.

Human accounts of this size command sponsored post rates of more than $34,000, according to Kapwing’s estimate. If Lu earns that much per post, she likely made upwards of $2.5 million from May 2024 to ...

One AI influencer is said to earn $16.2million a year INFLUENCERS created by artificial intelligence are on the rise and could even replace humans one day, according to an expert. The AI influencers ...

It's well known the impact the pandemic had on social media usage. Magalu’s e-commerce had a historic growth. And as the relevance of e-commerce grew, so did the relevance of social media. Brazil is ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...