Marketing Dive

Good-Loop ties purpose to ad views for a better internet

It can be challenging for brands to develop relationships with consumers these days. The internet is full of distractions, and talking about brand purpose or corporate beliefs can too easily veer into ...
Nasdaq

IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact

NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a significant step forward in the universal ...
Business Insider

See the pitch deck watch-to-donate adtech startup Good-Loop used to raise a $6.1 million Series A round

UK-founded watch-to-donate startup Good-Loop on Thursday said it has raised a $6.1 million Series A round, funding it plans to use to expand its US operations and further develop its programmatic ...
exchangewire.com

Good-Loop Encourages Consumers To Interact With DOOH Ads By Rewarding Them With Free Donations To Charity

Good-Loop – the good media partner that makes it easy and profitable for brands to do good at scale – today (August 1st, 2023) launched a new media format that encourages people to interact with ...
exchangewire.com

Good-Loop Launches Green Watermark For Climate-Friendly Ads

Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly. Digital campaigns contribute significantly to the ad ...