PepsiCo is developing audio logos to represent its brands. "If your brand says a sentence, what does that sound like?," asked James Clarke, PepsiCo senior director, digital and social.

The “Sound of All Human Knowledge” will identify Wikipedia content on smart speakers and other audio platforms.

Wikipedia says it has found the 'sound of all human knowledge' with new audio logo The free online encyclopedia has found its 'ta-dum.' ...

Designed to provide flexibility for content providers and immediate audio improvement with existing home theater equipment, the solution entails a series of new logos that communicate the varying ...