Examples of Ethos in Advertising. The Greek philosopher Aristotle used the terms "pathos", "logos" and "ethos" to describe three modes of arguing a point. "Pathos," the Greek word for "experience ...

And to help you out, we've compiled this list of the best logos of all time, arranged alphabetically. We've also roped in ...

A new campaign for Coca-Cola shows that imitation is the best form of flattery. It features handmade Coke logos from around the world.

When it comes to advertising, using another brand's logo is usually a complete no-go, but not for finance brand, TD Bank. Coming up with an ingenious solution to avoid copyright complications, the ...

The graphic design team at the Kentucky-based advertising agency Cornett likes to undertake fun, one-off projects to keep up their chops. This week the team released a collection of reimagined ...

Hockey fans are bombarded with logos and advertisements for legal sports betting as often as every 13 seconds during major ...