Yahoo announced Local Featured Listings today, a way for local businesses to advertise on Yahoo Local search results. This is not pay per click advertising, but rather first come, first serve service ...

When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...

In the U.S. there are an estimated 10 million small businesses yet only 250,000 are currently participating in paid search. The question at hand is why so few and is there a way for search providers ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

Once upon a time, every business wanted a Yellow Pages listing. The Yellow Pages were the primary way that consumers had to find a business. Today, the internet has changed all that, with Google, Yelp ...

In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and ...

The success of Overture and Google's paid listing programs has many industry experts speculating about the future survival of printed yellow page telephone directories. The success of Overture and ...

Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and ...

Who still uses yellow pages? San Francisco has even banned delivery without permission, assuming no one wants them. But a yellow pages industry group has a new survey saying that yellow pages are more ...