PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the ...
A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...