You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

The world is awash with the color purple — lavender flowers, amethyst gemstones, plums, eggplants and purple emperor butterflies. But if you look closely at the visible-light portion of the ...

I’ve always been partial to blue. But if I had previously known about the color “olo,” then maybe it would’ve become my favorite instead. Pop Mech continually dives into the latest discoveries in ...

How does color work, and how does the type of light source you use affect the colors you see? Appliance Science looks at the science of light and color. Richard Baguley Richard Baguley has been ...