We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience.

What is an SQL (Sales Qualified Lead)? SQL stands for sales qualified lead. As the name implies, an SQL is further along in the sales funnel and has been qualified as a potential customer.

In the first of this two-part series, Microsoft's lead SQL architect explains how the company collects -- and secures -- telemetry data from Azure SQL Database customers to improve its engineering ...

A marketing qualified lead is a lead who has shown interest and intent through their actions within your marketing efforts by taking action.

Sales - Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.

More from Microsoft's lead SQL architect about how telemetry data is helping the company deliver regular, highly requested and targeted feature improvements at a massive scale.