Nike and Beats unveiled the Powerbeats Pro 2 Nike Special Edition with LeBron James fronting the campaign as the earbuds set ...

Nike is facing a hefty dose of backlash this Tuesday due to its rumored partnership with Los Angeles Lakers guard Bronny James. It's no secret that LeBron James has been a Nike athlete since joining ...

The Nike LeBron Witness 9, featuring a Bronny James colorway was released March 2, the same day the trademark was filed. Following in the footsteps of his future NBA Hall of Fame father, Bronny James ...

Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron. Not this time. Bronny. Lakers’ Bronny James controls the ball against the ...

The King's all-time NBA scoring milestone is immortalized in this upcoming release.

LeBron James’ latest apparel collection with Nike is directly inspired by MF DOOM and Madlib’s legendary 2004 collaborative album, Madvillainy. The new collection consists of a hoodie and t-shirt ...

For the first time, Beats shares the visible surface of its in-ear headphones with a partner: Nike's swoosh adorns the right earbud, while Beats' signature " b" graces the left.