The service, which replaces the ITV Hub app, offers free streaming with adverts as well as a paid for ‘ad-free’ version of the service, and will also act as a platform for Britbox, the joint ...

The U.K. broadcaster will launch ITVX in November as a free, advertising-funded streaming service to attract more overall viewers for its content.

As a result, the ITV Hub app will no longer be available on some devices, including some Freeview Play devices. "This is due to ITV working to deliver improvements and upgrade their app.