This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my ...

Last week, we discussed the new Google AdWords policy where the display URL must match the landing page URL in your ads. Yesterday, Google made the policy official in the Inside AdWords blog post.

Today, Google announced the release of what are dubbed “upgraded URLs” for AdWords advertisers that use tracking parameters. Upgraded URLs have been in beta for API users for months and are now ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Google is adding two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets appended ...

Search engines continue to unveil impressive and innovative bells and whistles to help search advertisers continue improving results, and some harness them masterfully. Still, it never ceases to amaze ...