Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Progress doesn't have to mean complete reinvention.

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...