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Wearers with mature skin also seem to agree that the formula “glides on smoothly.” Many mention that the foundation doesn’t “ ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

A comprehensive look at Ulta's best-selling It Cosmetics Bye Bye Foundation, including my personal take.

Your foundation application can make or break a makeup look, so we've quizzed the pros on how exactly to master your ...

What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the ...

What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the ...

What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the ...

What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the brand ...