In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Researchers developed a system that enables projection mapping within an illuminated environment. Several standard projectors and one large-aperture projector reproduce the environmental illumination ...

(MENAFN- GlobeNewsWire - Nasdaq) Projection mapping offers opportunities for dynamic audience engagement, brand differentiation, and competitive advantage in diverse sectors like advertising, ...

For some time, projection mapping has been a hot way for artists and advertisers to engage their audiences. Recently, the technology has gone interactive, as evidenced by a playable website called ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Upon entering The Aperture, guests will be greeted by an LED media wall. The primary event area is reached through a curtain-framed archway and comprises a white-box pre-function space and a flexible ...

The NBA champion Cleveland Cavaliers have added a new dimension to halftime shows and 60-second time outs, thanks to the Christie Pandoras Box media server and Quince Imaging. Using a combination of ...

Are you a print subscriber? Activate your account. By I-Hsien Sherwood - 3 hours 5 min ago By I-Hsien Sherwood - 4 hours 15 min ago By Garett Sloane - 12 hours ago By Ad Age Staff - 15 hours 16 min ...