People often react negatively to health messages because they tend to dictate what we can and cannot do, but new research reveals that interactive media can soften negative reactions—or reactance—to ...

A new large-scale study shows that interactive, tailored text messages can improve medication adherence by 14 percent. "The program results far exceed our expectations with 44 percent refill rate in ...

This multi-channel support allows you to connect with your customers on their preferred platform, enhancing the overall customer experience. With these new RCS features, Twilio’s Programmable ...

Jack Philbin: RCS is the much-needed upgrade from traditional SMS/MMS, that brings a more interactive and engaging experience to messaging. Think of it as an app-quality experience, but without the ...

WhatsApp is constantly adding and updating its platform to improve the user experience of its large userbase. And now, the latest addition seems to place a focus on making voice messages more ...