A new large-scale study shows that interactive, tailored text messages can improve medication adherence by 14 percent. "The program results far exceed our expectations with 44 percent refill rate in ...

Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

WhatsApp is constantly adding and updating its platform to improve the user experience of its large userbase. And now, the latest addition seems to place a focus on making voice messages more ...