Way back in 2015 a post on the Think with Google blog made the bold claim that, for marketers, consumer intent is more powerful than demographics: “Intent beats identity. Immediacy trumps loyalty….

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...