Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

When playing the piano, your hands must work in tandem to successfully perform a musical composition. You wouldn't expect it to still sound like Beethoven's "Moonlight Sonata" if your left hand ...

The only expression more irritating than "we need it yesterday" is "ready, fire—aim!" In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've ...

The NHS wants to learn from its experience of COVID-19 and how it uses integrated data and intelligence to address health inequalities across local populations. NHS England has released its plans and ...

To meet the growing demand for high-performance, lightweight, and intelligent materials in the aerospace, automotive, and energy/power sectors, engineering ...