The creator of infinite vertical scrolling in social media, [Aza Raskin], infamously regrets his creation that has helped to waste a tremendous amount of human attention and time on the Internet. But ...

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...

Have you been "doom scrolling" lately? Or is it the first time you heard about it? It turns out it's something we've all probably been doing lately. Doom scrolling, aka zombie scrolling, is a ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.

Google is testing a new interface for their Image Search feature. The interface allows you to see an infinite number of image results in the search results, simply by scrolling. This works similar to ...

A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus.