A Franco-Swiss couple set a world record for the longest ice bath interview, strengthening their bond while promoting a new ...

Those who use daily ice baths swear by the health benefits. One doctor we talked to says the benefits are real and substantial.

The hottest trend of the past year exposes some of those who practice it to a real, existential danger. A physician explains ...

It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

As swimmers, a lot of pain is endured on the path to success, both physical and mental. And yet, perhaps the most excruciating part of the swimming world is a method used for recovery. Ice baths, also ...

I asked Dr. Rachelle Reed, PhD, MS, to discuss contrast therapy, the benefits, and the research. Dr. Reed is the scientific ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

Ice baths are fast-evolving into a multi-million dollar global industry as a result of growing demand Read more at The ...