“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— ...

Google will soon start tracking users' IP addresses for advertising measurement purposes, also in the UK and EEA. Here's what ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

IP address tracking has always been depicted as the ultimate tool for tracking movie locations. There is always a geek who punches in the numbers and gets the device’s exact location. In reality, IP ...