The new IAB Tech Lab framework, unveiled this morning, recommends publishers utilize the new tag to authorize AI systems and ...

The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. The post IAB proposes new payment rules for ...

The CoMP specification reflects significant collaboration from the CoMP Working Group and is intended to evolve through industry feedback during the public comment period. Input from publishers, ...

The CoMP establishes a standardized approach for AI systems and content owners to enable commercial agreements and establish better frameworks for how AIs use content ...

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

The specification will remain open for public comment until April 9, 2026, allowing the industry to provide feedback and support wider adoption. IAB is the global digital advertising technical ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

Proposed Standard Builds On LEAP Initiative To Help Buyers Plan, Reserve, And Monetize Premium Live Programming; Available for Public Comment Until Friday, March 20, 2026 NEW YORK, Feb. 19, 2026 ...

NEW YORK, Feb. 19, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the Live Event Ad Playbook (LEAP) Forecasting API ...