Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Your project mission statement, if formulated correctly, can give project members a focus for working toward a common goal -- increasing both the quality and the project working experience. Poorly ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...

If you’re a small business owner, there are a lot of things that have to go right if your business is going to be successful. The truth is, some of them are out of your control. For example, you can’t ...