The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. First, a quick review. The meta description ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...

Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search rankings, they can significantly influence user ...

As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these ...

Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good ...

When deciding which information to display in the snippet of a search result, Google will first turn to the content within the page itself and extract the most relevant information. In the event that ...

The meta description is highly important to your online marketing strategy in general, but very few people realize this or take the time to invest in this particular area. What is particularly strange ...

Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions. The bad. Google advises avoiding these four types of “bad” meta ...

Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...