When most people talk about a book changing their life, they’re talking about a book they read — a book that changed their perspective or way of thinking. But for many authors, writing a book can be ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. In other genres that is pretty common. Think of autobiographies, history books, and travel guides. In ...

A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

In today’s crowded marketplace, establishing a strong personal brand is crucial for entrepreneurs and business leaders. One powerful way to elevate your brand and position yourself as an authority in ...

“The Titanic was sinking so we jumped in the lifeboat and paddled like hell.” Since its inception, which featured former host Mary Alice Monroe, the show has branched out with live appearances, an ...

Business owners often hear that a book is the ultimate credibility booster. But publishing in the nonfiction space (especially when your goal is to grow a company) comes with unique challenges and ...