Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal formatting. Unlike the world of academia where literally ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

Here’s a good news-bad news scenario that I’ve encountered many times in my career designing and developing websites. See if it sounds familiar to you. The good news is that after months of persuasion ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. So you're ready to hire a writer. Great! But before you commit, make sure ...

If you’re having a new website built, are adding pages to your existing website, or just updating the content on the site, you need to think carefully about the approach you take to writing the ...

Coming up with a good website specification is not easy. It’s something that needs a lot of attention, research and consideration. A good website specification will bring everybody on the same page.

Employee bios on the company website highlight the staff's qualifications. Information about the employees gives customers a sense of trust in their abilities and expertise. A well-crafted bio needs ...

The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...