As marketers face increased pressure to justify return on marketing spend, the first benchmarking study in Australia and New ...

Startup Barometer wants to help advertisers identify brand-safety issues in podcast shows. Its technology tracks what is said in more than 10,000 shows. Barometer is looking to potentially also launch ...

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...

Cumulus Media will use services from Barometer to provide “brand sustainability and safety measurement” for its Cumulus Podcast Network. The goal is to support advertiser confidence through ...