Group 7: How one musician outsmarted TikTok’s algorithm to promote her song

The viral trend started as a clever hack, underscoring how the right kind of engagement can deliver a giant audience to just ...

'Group 7' is taking off on TikTok and no, it doesn't have anything to do with '6-7'

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single. Here's what it means.

What ‘Group 7’ is, and how its creator won at TikTok

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A. singer managed to get her song played millions of times on TikTok with a ...
Her Campus on MSN

What Is Group 7 On TikTok? Here’s An Explainer For Those Included (& Not)

If you saw a TikTok saying you're in Group 7, congratulations! But if you're wondering what it means, you're not alone.

TikTok insiders and creators worry its powerful algorithm could lose its magic after a sale

As TikTok prepares to sell its US business, employees, creators, and researchers wonder about the future of its content ...

TikTok’s algorithm will be overseen by Oracle in the US after the sale is completed

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

With a change of ownership in the works, TikTok’s algorithm – the secret sauce of its success – is going to be reset for US users. What differences users will see is unclear, but changes are coming.