Tom Nicholas on MSNOpinion

Semiotics 101 – How We Read Meaning in Culture

What if every film, novel, and artwork followed invisible rules? From Saussure’s linguistics to Barthes’ semiotics, ...
insider.si.edu

The objects of affection : semiotics and consumer culture / Arthur Asa Berger

Part I. Semiotic theory : The science of signs : The semiotic theories of Saussure and Peirce: an overview ; Some contemporary semiotic theorists ; Symbols ; Denotation and connotation ; Metaphor and ...