Many companies that are using CRM or call-tracking technology have already begun to realize the advantages of integrating their existing technology with an advanced knowledge management system.

"CRM requires far more sophisticated forms of KM, such as collaboration, active knowledge sharing among CRM professionals, engaging customers in communities, and using e-learning as a customer ...

Companies are tying KM systems into CRM solutions to maximize understanding and use of internal resources, but the process can be onerous.

I believe that understanding the significance of CRM software as well as the best practices for integrating, adopting and implementing this tool has become paramount.

Knowledge is power: how insights gained from powerful CRM can ensure sales teams achieves success By Mark Annett, Camsoft Solutions, Head of CRM Sales and Consulting ...

At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders.