Packaging design is of course a valuable brand asset and a vital tool in attracting consumers on shelf. Although it’s only one small part of a consumer’s journey to brand engagement, it’s also a brand ...

Callum is a seasoned gaming managing editor for a number of publications and a gamer who will always try to shine a spotlight on indie games before giving AAA titles the time of day. He loves nothing ...

A “lack of insight” in psychology means the inability to understand you have a mental illness or that you have symptoms of mental illness. The gift of insight is a powerful one, but also an ability I ...

We used to use phrases like market research and customer data. Now that ‘customer insight’ has become a buzzword, it implies that we used to not really understand our customers. Even if we had plenty ...

‘The question is, how do you monetize [AI] as you go along? But the most important thing for me is how do you deliver on ROI so a customer can invest in the next step?’ Insight Enterprises President ...

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