Exploring the lenses with which to filter Customer Data Platforms (CDPs) and eliminate vendors that don't meet business needs. Customer Data Platforms (CDPs) are rapidly becoming a foundational ...

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to ...

PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The ...

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in ...

Why It Matters for Dealers As CDPs become more common in automotive retail, many dealers still question how they differ from CRMs and whether they truly impact ad performance. PureCars’ data shows CDP ...