New York City’s former Chief Analytics Officer Michael Flowers offers some basic pointers on what and what not to do when starting a city analytics program.

A true analytics culture is a relatively rare thing. Many of the country’s largest and most respected companies aren’t entirely data driven.

Let's take a look at how you can harness the power of data analytics to drive digital marketing success.

How to start an analytics journey When it comes to analytics, the two operating words are data and decisions ...

Breaking into data analytics is not simply about learning a tool or two, but about building a blend of technical skill, ...

At the end of the day, you want to be able to justify the statistical assumptions you have made. The best time to do so is before the first response comes in.

The much-heralded use of analytics in the 2008 and 2012 Obama for America presidential campaigns raised public awareness of the value of data and analysis in politics. It wasn’t the start of ...

Data analytics can play a big part in moving the needle. How data is handled and the quality of it is extremely important.

Today’s healthcare providers are in a bind. Demand for services is rising while reimbursement is declining. Amid these circumstances, many healthcare organizations find themselves trapped in a cycle ...

With smart analysis, nonprofits can use the information in their donor databases to boost the amount of money they raise.