Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

Your online reputation is the story that gets told about you when you’re not in the room. When AI is the storyteller, you’d ...

The path from a new startup to a thriving enterprise is filled with challenges, but also with opportunities for growth. One of the most powerful factors influencing this journey is effective brand ...

What’s the best approach to transition brand equity in search from our old name to our new one?” Having your old brand name appear on Google can be extremely frustrating.

In the age of AI search, backlinks aren’t enough. Discover why credible brand mentions drive visibility in LLMs and how to ...

Imagine setting sail without a compass, drifting aimlessly, unsure where to go next. Running a small business without a clear guiding idea feels much the same. Without a North Star, your brand risks ...