Assuming you’re testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you may face is deciding which success metric to choose – or, in simpler terms, what to ...

Let Excel do the currency and metric conversions you need for your global business or travel. The following Excel functions can be used in Europe with the metric system (officially called ...

When comparing or combining an area or volume it is important to measure the objects using the same units. Without converting the areas into the same unit, it might be difficult to tell, for example, ...

Students learn to perform two-step conversions involving fractions. Metric Conversions and Calculator Skills: Students learn to perform two-step conversions involving fractions and exponents and to ...

Knowing the conversion factor will help consumers compare the power of an electric vehicle with an engine-powered one. Read ...

There are quite a few different ways to tell whether a company is successful. There are tangible metrics, such as revenue, the number of customers and the percentage of market share, and there are not ...

Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

Regarding Chris Stokel-Walker’s review of Beyond Measure, opposition to the metric system hasn’t been limited to the UK (18 June, p 34). Back in the 1970s, the US Congress passed the Metric Conversion ...