Let’s shatter the myth that publicity cannot be measured. Companies can buy a full year’s national public relations program for the cost of a single, 30-second, prime-time TV spot. These same ...

In our current data-driven business climate, measuring the effectiveness of earned media is an ongoing challenge for PR professionals. With a paid advertising campaign, you can track straightforward ...

What does the future of marketing look like with the deprecation of third-party cookies? And how can marketers plan and measure future campaigns while ensuring continued value and ROI? Join us for ...