YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

YouTube's Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual placements. YouTube is automating mid-roll ad placements starting May 12. Creators ...

When you think of video advertising on YouTube, you probably think of ecommerce: Even Google’s own case studies for video emphasize consumer-focused themes. Just look at the analysis of the top 2025 ...

In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...