Instagram is one of the world’s most popular social media apps, with more than 2 billion monthly users. According to Hootsuite, it’s also the most downloaded app in the world—even more than TikTok.

Ever been on TikTok, casually scrolling, and come across those videos where you need to trust the process, but it takes a whole 55 seconds to see the result in the final two seconds? It's intriguing ...

A well-crafted carousel post is a recipe for engagement on Instagram. Here are our top tips for producing cohesive, creative carousels. No Instagram strategy is complete without carousels. Why?

There’s a new wave on Instagram that feels less like casual scrolling and more like catching a scene from a movie. Creators are experimenting with a super-ultrawide 5120x1080 resolution cinematic ...

Artificial Intelligence is transforming content creation, enabling videos to receive millions of views by optimizing editing and storytelling. AI tools help creators analyze successful patterns and ...

As I watch through my computer screen, Tom Bender, the product lead for Instagram’s Edits, places a finger on his smartphone and the software traces an outline around a chubby cat from some meme video ...

Instagram has always been a visual space for sharing products, services, and creativity. In 2025, however, more people than ever before are looking for posts that make them feel included. They want ...

Whether it’s Doja Cat shaving off her eyebrows or Justin Baldoni explaining whatever it is he has going on with Blake Lively, anything can happen when you go live. That’s what makes it so engrossing ...