How Leaders Can Encourage A Customer-First Mentality

The success of a business is directly related to customer satisfaction, so prioritizing customers and building sustainable ...

5 Marketing Tactics to Turn Customers Into Evangelists—Without a Big Budget

CEOs of Inc. 5000 companies Empify and Wisp share their marketing tips to build bonds with customers, and make them your best ...
Inc

You Can Literally Change Someone’s Brain Function With Great Conversation. Here’s How

Have you ever had a great conversation with another person where you felt so connected it was like you were in sync? Chances are, that was literally true. When two people really connect in a deep ...
Forbes

How Interior Design Shapes Customer Experience

Business leaders often invest heavily in digital customer experience (CX)—optimizing websites, refining service interactions and streamlining operations. However, I find that one of the most powerful ...
Cal Alumni Association

10 Scientific Tips to Make You Better at Conversation

As humans, we’re talking to each other constantly. With all that practice, we must be pretty good at it—right? Not exactly. As a professor at Harvard Business School and author of Talk: The Science of ...
CMS Wire

Why AI Can’t Fix a Vague Survey Strategy

Better in means better out. Strong inputs like trusted questions and reference material help LLMs produce more accurate, usable customer survey drafts. Context shapes results. Vague prompts confuse AI ...