On July 30, 2009, Roblox added a feature called groups. Any such team that a player creates or joins can have nearly an endless number of members.

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

The online gaming platform will allow ads to be shown to users ages 13 and up. Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users.