Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...
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AI is your key to better market research and planning
At the November MarTech Conference, we discussed how AI can help marketers in their market research. The post AI is your key ...
Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.
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