If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. Members of Fast Company Executive ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Automation makes an advertiser's job easier down the road. Here's how to set up Google Ad Customizers and why they're worth your time. “I have never seen a kid work so hard at being lazy.” A teacher ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Spotify Advertising is transforming marketing education into music with its latest campaign, "Tunetorials", a playful series that turns ad strategy lessons into catchy tracks. Designed to help ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...

There is a multitude of factors to consider and important decisions to make when creating an advertising budget. Aside from choosing the right channels and tactics to meet their own strategic goals, a ...