Sometimes the easiest part of making a video is getting people to click on it by using smart hashtags, a thoughtful title, and an interesting hook. All too often, that's when the real work begins — ...

YouTube has spawned an ecosystem of businesses that help deliver online video success, such as channel management companies, video marketers, and even talent agencies for YouTube stars. But there's ...

Several prominent YouTube creators have posted concerns about drops in views over the past month, and Google has posted a response to the widespread reports. Here's what YouTube said in a blogpost ...