Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Gen Z isn't just signing up for restaurant loyalty programs. They're raising the bar for how those ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Travel loyalty will only have less friction when redemption is seamless. That's the issue Point.me is trying to solve.

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...