Sonic is one QSR that is shifting its focus from price to experience, but brands must remember price is still part of the equation. *Denise Lee Yohn is a brand as business consulting partner and owner ...

Today’s shopper has many choices. From the physical shops around the corner to 24/7 shopping in their pockets, capturing and retaining their attention is a challenge for any retailer. That challenge ...

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process ...