Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. In the ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

Canonical URLs help prevent duplicate content in search. Learn what they are, why they matter, and how to set them up correctly to protect rankings. Canonical URLs are HTML elements that tell search ...